Crawling up its own arse!

by Arc Patron of the Finer Arts, Seamus Neustead

Apparently the AFL’s newest addition to its growing hoard of illegitimate children - known by shadowy magazine AdNews as “Karmichael Hunt’s AFL team” - is on the verge of appointing its first creative agency to market its freaking brand. That’s right the Gold Coast Football “Club”(GCF “C”) has recently invited several agencies to pitch some ideas and the successful agency will be responsible for the “brand positioning” of the new “franchise”. This further evidences our claims about the illegitimacy of this so-called club. The only position that matters to a real football club is where it sits on the ladder and there is no room for odious expressions like “building the business” and “transitioning a new identity to the club”. We only hope that the GCF “C” transitions into oblivion.