Don't judge a book by it's neck tattoo.

By Arc Head of Brand Dialogue, Foxy Malmsteen

Last week young Tiger rising star Dustin Martin [picture above] took time out from being awesome to get a couple of tattoos on his neck. The online and talkback footy communities, assuming this was done for their benefit, were quick to offer their assessments. Perennial Richmond basher and Foxtel caller Brian Taylor also weighed in, predictably bemoaning Dusty's new ink. Specifically, BT seemed to have a problem with the new look affecting his "marketability".

The Arc what like to know why should Dustin Martin be concerned about this at all? Maybe he just wants to be known as footballer only and is happy to leave the product endorsements to unreal guys like Tiger Woods and Chris Judd? Perhaps he doesn't crave a career outside footy that involves shilling shit for some corporate hoaxers who need Dusty's grass roots cred to trick idiots into purchasing their overpriced tat? Maybe he just likes tatts and doesn't give a flying cheese filled fuck what Brian Taylor thinks.

The irony is of course that if Dusty continues to crush opponents into a fine powder with his patented industrial strength fend off, bomb goals off either foot from outside 50, and be apart of the tsunami-esque Tiger revival you can bet every marketing cockhead in the land will be falling over themselves to get him on their billboards. That's because the advertising industry doesn't set the agenda for what sort of look or personality best sells their products - they leech onto those who create cool shit in their own style. It's why advertisers would rather access to a Beatles track than something by Cliff Richard despite the formers higher level of drug use and unkempt appearance.

So to all young exponents of The Australian Game, here is The Arc's watertight advice when it comes to managing your image.

1. Rock a kick arse look of your own choosing [If you can't think of anything go with the Arc -approved Trav Johnstone]

2. Avoid the advice of Brian Taylor

3. Just play footy.

4. Inform police you thought you saw "Razor" Ray Chamberlain acting suspiciously around a public toilet.